Think LinkedIn isn’t for you? Think again
You’re a one-person powerhouse. A freelancer, a business owner, a side-hustler, a consultant. You are the business. But here’s the thing—if you’re not showing up on LinkedIn, you’re making it way harder for yourself.
Are you:
👉🏼 Struggling to find new clients?
👉🏼 Feeling invisible in your industry?
👉🏼 Watching others build brands and thinking, “How the hell do they do that?”
Then we’ve got news for you. LinkedIn is the small business owner’s secret weapon. No ad budget? No problem. No fancy website? Doesn’t matter. No idea what you’re doing? That’s exactly why we’re here.
Why invest in
LinkedIn training?
YOU are the business. And that’s exactly why LinkedIn is your biggest untapped opportunity. 👇🏼
Your ideal clients are already on LinkedIn, are you?
If you’re not showing up, they can’t find you. And if they can’t find you, they’re hiring someone else. LinkedIn is where decisions get made, contracts get signed, and businesses grow. It’s time to put yourself in the room.
People buy from people,
not logos
Your personal brand (yep, we hate that word too, but hear us out) is what sets you apart. Clients don’t just look at what you do, they look at who you are. We show you how to build trust, credibility, & win business.
You don’t need to be a ‘content creator’, just consistent
This isn’t about posting every day or being an ‘influencer.’ It’s about showing up in a way that works for you. We’ll teach you how to post with confidence, without spending hours overthinking every little word.
The algorithm isn’t against you, you’re just not using it right.
It’s really not rocket science, but there is a strategy. Learn how to write posts that get seen, grow your network without being spammy, and actually turn engagement into opportunities.
Referrals are great, but let’s not keep your eggs in one basket!
Word of mouth is brilliant, until it dries up. LinkedIn keeps your pipeline flowing, so you’re not constantly relying on who happens to recommend you next.
Future-proof your business (cause LinkedIn’s here to stay!)
No BS, no fluff around the edges, just real, lived LinkedIn growth experience taught to you. This is LinkedIn training like you’ve never seen it before; REAL, RAW, errr, we need another R….
Services
Ready to level up your LinkedIn?
For just £299, you get the both of us, for 2 x 90 minute group sessions teaching you:
Introduction to LinkedIn
LinkedIn isn’t just a job-hunting site anymore—it’s your business growth powerhouse. We’ll break down what LinkedIn actually is, why it matters for small business owners, and how to make it work for YOU. Oh, and that mysterious algorithm? We’ll crack that code too.
The Numbers
If you think LinkedIn is ‘too corporate’ for your business, think again. The stats don’t lie. Your customers, clients, and competitors are already here. We’ll show you the numbers that prove LinkedIn is the place to be, and why it’s the best free marketing tool you’re probably ignoring.
The Potential
Still convinced LinkedIn isn’t for you? Let’s bust that BS wide open. Every industry, every niche, every weird and wonderful business has a place here. You just need to know how to show up, tell your story, and find your people. We’ll teach you how. and how to do it well (without paid ads!).
The Content
“But I’ve got nothing to post…” Sound familiar? We hear it allllll the time. The truth? You’ve got LOADS to say, you just don’t know it yet. We’ll cover what good looks looks; content ideas, posting strategies, and how to create engaging posts (without spending hours overthinking them).
The Hustle
Let’s get one thing straight, you don’t need to go viral to win on LinkedIn. But you DO need to show up in the right way. We’ll teach you how to build an engaged audience, create meaningful conversations, and turn connections into actual business, without feeling salesy.
The Close
Posting is great. But posting with purpose? That’s where the magic happens. We’ll show you how to move beyond ‘just showing up’ and start using LinkedIn as a lead-generating, business-building machine. Because the end goal? More eyes on your business, more conversations, more wins!
It’s time to stop leaving money on the table!
Meet your LinkedIn Trainers
Who’s running this show?
Martin Macleod
Financial Health Club, Owner
Former stock broker & Chartered financial planner turned financial coaching legend who’s built an 18,000+ LinkedIn audience from scratch—proving that any industry can thrive on the platform. Martin knows how to turn content into connections and connections into business. His training focuses on building authority, engagement, and audience growth—without gimmicks, or the usual LinkedIn fakery.
Jade Wood
Thrive Marketing, Marketing Consultant
Straight-talking, no-BS marketing consultant with a big-picture approach to LinkedIn. Jade trains businesses to ditch outdated company page strategies and turn their teams into powerful brand advocates. With expertise in brand-building, engagement, and LinkedIn advocacy, she helps businesses and individuals make LinkedIn work for them.
TESTIMONIALS
Hear From the Happy Clients Who Trust Us!
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Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate.
Patrick Loy
Blogger
Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate.
Liyana Pepp
Traveller
Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate.
Lexy Andrew
Writer
Linkedin insights
The LIT Library
Quick, punchy, and straight-to-the-point LinkedIn insights—because we know you love a freebie. But let’s be clear. The real results? They come from learning how to use LinkedIn properly—and that’s what our training is for.
So grab a nugget (or three), but when you’re ready to stop guessing and start growing, you know where to find us.
FAQ
Frequently Asked Questions?
We’ve got these covered.
What is LinkedIn training, and why does my business need it?
LinkedIn training helps businesses and professionals learn how to use LinkedIn effectively—whether it’s for brand awareness, lead generation, or networking. Most businesses have LinkedIn, but few are actually using it to grow. Our training gives you practical strategies to turn LinkedIn into a business growth tool, not just a place for “It’s with great pleasure” posts.
Who is LinkedIn Training Scotland for?
Our LinkedIn training is for businesses, teams, and individuals across Scotland and beyond. Whether you’re a company looking to train your entire team, a freelancer trying to attract clients, or a business owner who wants to build a personal brand, we’ve got a training session that fits. If you’re on LinkedIn (or should be), this training is for you.
What will I learn in your LinkedIn training sessions?
Our training covers everything you need to use LinkedIn properly and get results:
✅ Optimising your profile so it actually sells you and your business
✅ How to create content that works—what to post, when to post, and how to get engagement
✅ How to grow your network strategically (no random connection requests)
✅ Social selling & lead generation—how to turn LinkedIn into a real business tool
✅ The algorithm & best practices—so you stop guessing and start growing
How is LinkedIn training delivered?
We offer flexible LinkedIn training options to suit businesses of all sizes:
- Company LinkedIn Training (£2,000 | Half-Day) – Bring your entire team, and we’ll train them together (in-person or online).
- Group LinkedIn Training (£299 per person) – For self-employed professionals and small business owners (delivered via Zoom/Teams).
- 1-2-1 LinkedIn Strategy Sessions (£149 | 1 Hour) – Tailored advice for individuals who need focused LinkedIn guidance.
Choose what works best for you, and let’s get started.
How long does LinkedIn training take?
It depends on the session you choose! Our company training lasts half a day, while our group training typically runs between 2-4 hours (we’re still ironing out the format). 1-2-1 sessions are 1 hour—perfect for a quick, high-impact strategy session.
Why should I choose LIT Scotland for LinkedIn Training?
Because we don’t just teach LinkedIn—we’ve built businesses with it. Between us, we’ve:
✅ Grown a 22,000+ audience organically (Martin turned finance into content people actually want to read!)
✅ Helped businesses ditch outdated company page strategies and turn their teams into brand advocates
✅ Trained individuals, freelancers, and teams to actually use LinkedIn for business—not just for the occasional “We’re hiring” post
✅ Cut through the fluff, gimmicks, and fake engagement tactics—we teach LinkedIn the right way
If you’re serious about using LinkedIn properly, let’s get started.