Your competitors are all over LinkedIn. Your team? MIA.
Your company has a LinkedIn page. Your team have LinkedIn profiles. But are they actually using them… or just slapping the occasional ‘Congrats on your work anniversary!’ comment on and calling it a day?
Be honest:
👉🏼 Is your team actually posting, or just being creepy little LinkedIn lurkers?
👉🏼 Is your company page a glorified company noticeboard, ‘doughnuts in the staffroom’ announcements and all?
👉🏼 If you didn’t work here, would you be excited to interact with ANYTHING your page posted?
If the answer is no, no and definitely not, we’ve got some work to do.
Why invest in
LinkedIn training?
The businesses that win on LinkedIn? Well, they don’t rely on just a company page. They activate their people (cue a Marvel theme tune!) but here’s the WHY 👇🏼
More visibility,
more credibility
In this game, you’re just competing for attention. So when your team shows up consistently, it should come as no surprise your brand becomes more visible, more trusted AND more recognised. No more being the best-kept secret in your industry!
Attract top talent
& retain the best
Recruitment is a two way street. You want the best people, & the best people want to work for the best companies. Your team can shine a light on your culture, leadership and progression opportunities; making hiring (and keeping) top talent easier.
More conversations,
more conversions
Cold outreach has its place (even on LinkedIn!), but a consistent brand presence? When your team builds REAL connections? Leads, referrals, and inbound enquiries naturally follow. Less chasing, more closing.
Kick the competition’s
ass
You’re either ahead of the game or you’re falling behind. The same can be said for your competitors. Where do you want to be? Sitting on the sideline watching them score, or firing a belter into the back of the net?
Future-proof your business (cause LinkedIn’s here to stay!)
When you hear the numbers, you’ll gasp (loudly!). Listen, LinkedIn isn’t going anywhere. The businesses investing in their teams today, are the ones who’ll dominate tomorrow. Get ahead now or play catch up, your call.
Services
Let’s level up your team!
This half-day session is designed to equip your entire team with the skills they need to level up their LinkedIn game:
Introduction to LinkedIn
Let’s start with the basics, what is it, where did it come from, wasn’t this just a website for job seekers? What the hell is an algorithm and why is it important?
The Numbers
We’ve got some shocking stats that will blow your business brains off! Learn the difference between likes, impressions, why they matter, and all the rest.
The Potential
Still updating your company page with ‘it’s a pleasure to announce…’? Let us show you why that’s the wrong move, and introduce you to your brand advocates.
The Content
“But we’ve got nothing to say”, we hear your team cry. Let’s cover content, content types, posting strategies and how to be creative when your mind is drawing a blank!
The Hustle
If you’ve not replied to ‘authenticity is key’ 6 times before breakfast, you’re doing it wrong. We’ll cover what it means to build a genuine audience and loyal followers, organically!
The Close
Build and they will come? No, but target and approach strategically and you’ve got yourself a social selling smorgasbord of opportunity. We cover outbound activity too.
But how do my team benefit?
A strong personal brand 💪
They’ll stand out, not blend in. When your team members build a strong personal brand (LinkedIn buzzword of the year), they’re not just helping the business, they’re helping their own careers. Future promotions, speaking gigs, even that dream job down the line, it all starts with getting seen.
More eyes on them 👀
More profile views, more “oh, I saw your post, can you maybe help me with…” messages, more actual opportunities. LinkedIn rewards people who show up consistently, so if they want to push for something big, this is how they get it.
No-cringe networking ☕️
Forget commuting 60 mins for a stale coffee and biscuit at the local community centre, shaking hands in the wrong room. This training teaches your team how to get in front of the right people, the right way, and it starts by showing up on LinkedIn.
A competitive edge 🌎
Whether they’re progressing with your company or looking ahead to what’s next, an active LinkedIn presence gives them a leg up. Future proofing their career starts with getting their name out there, their opportunities are limitless!
Ready to stop leaving money on the table?
Meet your LinkedIn Trainers
Who’s running this show?
Martin Macleod
Financial Health Club, Owner
Former stock broker & Chartered financial planner turned financial coaching legend who’s built an 18,000+ LinkedIn audience from scratch—proving that any industry can thrive on the platform. Martin knows how to turn content into connections and connections into business. His training focuses on building authority, engagement, and audience growth—without gimmicks, or the usual LinkedIn fakery.
Jade Wood
Thrive Marketing, Marketing Consultant
Straight-talking, no-BS marketing consultant with a big-picture approach to LinkedIn. Jade trains businesses to ditch outdated company page strategies and turn their teams into powerful brand advocates. With expertise in brand-building, engagement, and LinkedIn advocacy, she helps businesses and individuals make LinkedIn work for them.
TESTIMONIALS
Hear From the Happy Clients Who Trust Us!
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Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate.
Patrick Loy
Blogger
Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate.
Liyana Pepp
Traveller
Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate.
Lexy Andrew
Writer
Linkedin insights
The LIT Library
Quick, punchy, and straight-to-the-point LinkedIn insights—because we know you love a freebie. But let’s be clear. The real results? They come from learning how to use LinkedIn properly—and that’s what our training is for.
So grab a nugget (or three), but when you’re ready to stop guessing and start growing, you know where to find us.
FAQ
Frequently Asked Questions?
We’ve got these covered.
What is LinkedIn training, and why does my business need it?
LinkedIn training helps businesses and professionals learn how to use LinkedIn effectively—whether it’s for brand awareness, lead generation, or networking. Most businesses have LinkedIn, but few are actually using it to grow. Our training gives you practical strategies to turn LinkedIn into a business growth tool, not just a place for “It’s with great pleasure” posts.
Who is LinkedIn Training Scotland for?
Our LinkedIn training is for businesses, teams, and individuals across Scotland and beyond. Whether you’re a company looking to train your entire team, a freelancer trying to attract clients, or a business owner who wants to build a personal brand, we’ve got a training session that fits. If you’re on LinkedIn (or should be), this training is for you.
What will I learn in your LinkedIn training sessions?
Our training covers everything you need to use LinkedIn properly and get results:
✅ Optimising your profile so it actually sells you and your business
✅ How to create content that works—what to post, when to post, and how to get engagement
✅ How to grow your network strategically (no random connection requests)
✅ Social selling & lead generation—how to turn LinkedIn into a real business tool
✅ The algorithm & best practices—so you stop guessing and start growing
How is LinkedIn training delivered?
We offer flexible LinkedIn training options to suit businesses of all sizes:
- Company LinkedIn Training (£2,000 | Half-Day) – Bring your entire team, and we’ll train them together (in-person or online).
- Group LinkedIn Training (£299 per person) – For self-employed professionals and small business owners (delivered via Zoom/Teams).
- 1-2-1 LinkedIn Strategy Sessions (£149 | 1 Hour) – Tailored advice for individuals who need focused LinkedIn guidance.
Choose what works best for you, and let’s get started.
How long does LinkedIn training take?
It depends on the session you choose! Our company training lasts half a day, while our group training typically runs between 2-4 hours (we’re still ironing out the format). 1-2-1 sessions are 1 hour—perfect for a quick, high-impact strategy session.
Why should I choose LIT Scotland for LinkedIn Training?
Because we don’t just teach LinkedIn—we’ve built businesses with it. Between us, we’ve:
✅ Grown a 22,000+ audience organically (Martin turned finance into content people actually want to read!)
✅ Helped businesses ditch outdated company page strategies and turn their teams into brand advocates
✅ Trained individuals, freelancers, and teams to actually use LinkedIn for business—not just for the occasional “We’re hiring” post
✅ Cut through the fluff, gimmicks, and fake engagement tactics—we teach LinkedIn the right way
If you’re serious about using LinkedIn properly, let’s get started.