Stop guessing. Start growing. Make LinkedIn actually work for you
To see real results on LinkedIn, you don’t need to be glued to your screen or chasing trends. You need clarity, confidence, and a strategy that actually fits your business, so we help you:
Get Clear
Know what to post, when to post, and how to get engagement.
Get Confident
Turn your team into brand advocates who drive awareness & leads.
Get LIT
Use LinkedIn with purpose—not just hope for the best.
LinkedIn Isn’t Just Another Social Platform, It’s a Business Tool
Most businesses have a LinkedIn account, but few are actually using it to its full potential. You know LinkedIn should be driving leads, building brand awareness, and positioning YOU as an expert—so why isn’t it?
❌ You’re posting, but engagement is non-existent.
❌ Your team has profiles, but they aren’t using them effectively.
❌ You’re struggling to turn connections into conversations, never mind clients.
LinkedIn DOES work, but only if you know how to work it. And that’s where we come in.
Our Linkedin training services
What we offer
LinkedIn Training for Companies
Your business isn’t just a logo, it’s the people behind it.
We train entire teams to use LinkedIn the right way, so your employees aren’t just scrolling, they’re building your brand, driving conversations, and attracting business.
📍 What you’ll learn: Killer profiles, brand advocacy, content that actually works, audience growth, and social selling.
📍 Perfect for: Businesses that want their team to stop lurking and start leveraging LinkedIn for real results.
💰 Investment: £2,000 – 2 trainers, half day, in person (depending on location) or online, bring the entire team (even the office dog!).
💻 Group LinkedIn Training Workshops
You ARE your business—so let’s make sure people know who you are. If you’re a freelancer, solopreneur, or one-person powerhouse, LinkedIn can be your best sales tool, when you know how to use it right.
This live, interactive training cuts through the BS and teaches you how to grow your audience, attract clients, and get seen by the right people, without spending hours doom-scrolling.
📍 What you’ll learn: Building a profile that sells, posting with purpose, growing your network, and generating inbound leads.
📍 Perfect for: Self-employed professionals & freelancers who want LinkedIn to work for their business, not be a drain on the soul.
💰 Investment: £299 – 3hrs, 2 (brilliant!) trainers, workshops delivered online for your convenience.
⚡ 1-2-1 LinkedIn Strategy Sessions
Got specific LinkedIn struggles? Whether it’s content, profile optimisation, networking, or turning engagement into business—our 1-hour deep-dive sessions get you clear, confident, and on the right track.
📍 What you’ll learn: Tailored LinkedIn strategies, profile review, content planning, and best practices for your goals.
📍 Perfect for: Anyone wanting laser-focused LinkedIn guidance, fast.
💰 Investment: £149 – pick your trainer, 1 hour laser focused sessions tailored specifically to your needs and goals.
Meet your LinkedIn Trainers
Who’s running this show?
Martin Macleod
Financial Health Club, Owner
Former stock broker & Chartered financial planner turned financial coaching legend who’s built an 18,000+ LinkedIn audience from scratch—proving that any industry can thrive on the platform. Martin knows how to turn content into connections and connections into business. His training focuses on building authority, engagement, and audience growth—without gimmicks, or the usual LinkedIn fakery.
Jade Wood
Thrive Marketing, Marketing Consultant
Straight-talking, no-BS marketing consultant with a big-picture approach to LinkedIn. Jade trains businesses to ditch outdated company page strategies and turn their teams into powerful brand advocates. With expertise in brand-building, engagement, and LinkedIn advocacy, she helps businesses and individuals make LinkedIn work for them.
We’ve used LinkedIn to build thriving businesses
There’s theory, and then there’s real-world experience. We don’t just teach LinkedIn, we’ve built our businesses on it.
Martin turned finance—a topic most people scroll past—into engaging, binge-worthy content. In just two years, he grew an audience of 18,000+, filled his financial coaching programs and built his financial coaching business organically through LinkedIn.
Jade has trained businesses to stop treating LinkedIn like a corporate noticeboard and start using it as a business-building tool. From personal branding to company-wide LinkedIn strategies, she helps businesses get seen, get leads, and get results.
Together, we take the guesswork out of LinkedIn and show you exactly how to use it to grow your business—no gimmicks, no wasted time.
WHY US?
For no-nonsense LinkedIn Training that delivers, that’s why
We don’t just teach LinkedIn—we practice what we preach. Our training isn’t theory, it’s proven, practical, and designed for real results.
👊 Martin turned finance (yes, finance) into content people actually want to read—growing from 38 to 18,038 followers organically and filling his financial coaching courses through LinkedIn alone.
👊 Jade has helped businesses transform their LinkedIn strategy—ditching outdated company pages and turning teams into powerful brand advocates.
We don’t do generic advice. We show you what works, what doesn’t, and how to make LinkedIn a business asset—not a time drain.
TESTIMONIALS
Hear From the Happy Clients Who Trust Us!
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Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate.
Patrick Loy
Blogger
Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate.
Liyana Pepp
Traveller
Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate.
Lexy Andrew
Writer
Linkedin insights
The LIT Library
Quick, punchy, and straight-to-the-point LinkedIn insights—because we know you love a freebie. But let’s be clear. The real results? They come from learning how to use LinkedIn properly—and that’s what our training is for.
So grab a nugget (or three), but when you’re ready to stop guessing and start growing, you know where to find us.
FAQ
Frequently Asked Questions?
We’ve got these covered.
What is LinkedIn training, and why does my business need it?
LinkedIn training helps businesses and professionals learn how to use LinkedIn effectively—whether it’s for brand awareness, lead generation, or networking. Most businesses have LinkedIn, but few are actually using it to grow. Our training gives you practical strategies to turn LinkedIn into a business growth tool, not just a place for “It’s with great pleasure” posts.
Who is LinkedIn Training Scotland for?
Our LinkedIn training is for businesses, teams, and individuals across Scotland and beyond. Whether you’re a company looking to train your entire team, a freelancer trying to attract clients, or a business owner who wants to build a personal brand, we’ve got a training session that fits. If you’re on LinkedIn (or should be), this training is for you.
What will I learn in your LinkedIn training sessions?
Our training covers everything you need to use LinkedIn properly and get results:
✅ Optimising your profile so it actually sells you and your business
✅ How to create content that works—what to post, when to post, and how to get engagement
✅ How to grow your network strategically (no random connection requests)
✅ Social selling & lead generation—how to turn LinkedIn into a real business tool
✅ The algorithm & best practices—so you stop guessing and start growing
How is LinkedIn training delivered?
We offer flexible LinkedIn training options to suit businesses of all sizes:
- Company LinkedIn Training (£2,000 | Half-Day) – Bring your entire team, and we’ll train them together (in-person or online).
- Group LinkedIn Training (£299 per person) – For self-employed professionals and small business owners (delivered via Zoom/Teams).
- 1-2-1 LinkedIn Strategy Sessions (£149 | 1 Hour) – Tailored advice for individuals who need focused LinkedIn guidance.
Choose what works best for you, and let’s get started.
How long does LinkedIn training take?
It depends on the session you choose! Our company training lasts half a day, while our group training typically runs between 2-4 hours (we’re still ironing out the format). 1-2-1 sessions are 1 hour—perfect for a quick, high-impact strategy session.
Why should I choose LIT Scotland for LinkedIn Training?
Because we don’t just teach LinkedIn—we’ve built businesses with it. Between us, we’ve:
✅ Grown a 22,000+ audience organically (Martin turned finance into content people actually want to read!)
✅ Helped businesses ditch outdated company page strategies and turn their teams into brand advocates
✅ Trained individuals, freelancers, and teams to actually use LinkedIn for business—not just for the occasional “We’re hiring” post
✅ Cut through the fluff, gimmicks, and fake engagement tactics—we teach LinkedIn the right way
If you’re serious about using LinkedIn properly, let’s get started.